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That’s where the CFM model comes in: Customer, Frequency, and Monetary. It’s a practical framework that helps you find your best opportunities for growth, and then builds a marketing strategy to make it happen
1. Customer
Who are your best customers—and how do you find more like them?
We help you dig into your data (or gather it if you don’t have much yet) to identify the customer groups that actually drive profit.
Not just the ones who buy once—but the ones who come back, refer others, and spend more over time.We'll work with you to:
2. Frequency
How often are customers buying—and where are the gaps?
Once you know who’s buying, the next step is to increase how often they return.
Whether it’s improving email flows, loyalty offers, subscription models or remarketing, we design campaigns that nudge repeat behaviour without feeling pushy.
Expect to see:
3. Monetary
Are you getting the full value from each transaction?
The final pillar is about increasing the average order value.
Through smart bundling, upsells, price anchoring, and targeted offers, we help you make every sale count—without compromising on customer experience.
We focus on:
