I’m Dan Cluderay, and my journey didn’t start in a boardroom or a digital agency. It started on market stalls, selling out-of-date food with my wife Nicola.

That hands-on hustle taught me more about customer psychology, pricing, and real business growth than any textbook ever could. We turned that stall into Approved Food, a multimillion-pound online business that changed the game in UK grocery retail.

You might recognise me from Dragons’ Den — the dragons didn’t invest, but we proved them wrong. Or from pitching to Richard Branson, or one of the many media features that followed. The reason we grew? Not just clever marketing — but clever systems, strategy, and execution.

And that’s exactly what Growth Proposition is all about.  just a name — it’s a strategy.

We fuse cutting-edge technology with proven business insight. We’re not just marketers — we’re builders. Of platforms, of teams, of scalable systems.

From warehouse management and fulfilment to TikTok sales funnels, we understand the entire growth engine — because we’ve built it ourselves, time and time again.

Now I work alongside a talented team, combining decades of entrepreneurial experience with fresh digital thinking. Together, we help brands create meaningful value, design intelligent strategies, and implement tech that actually drives results.

If you’re looking for glossy buzzwords and vanity metrics, you’re in the wrong place.
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But if you want performance marketing backed by real-world know-how, you’re in very good company